Case Studies
Discover Real World Success Stories From Gyms and Studios Just Like Yours
Enhancing Lead Generation for Beauty and Fitness Influencers
The Challenge
Our client, a beauty and fitness influencer targeting small businesses, was struggling to generate quality leads for their services. Despite a dedicated social media presence and consistent efforts, their ad campaigns were underperforming, resulting in high costs and minimal conversions. They sought a solution to optimize their advertising strategy and improve ROI within a limited budget.
The Process
To address this, we implemented an A/B testing strategy over 15 days, focusing on ad creatives, audience targeting, and messaging. Two distinct ad sets were designed, each tailored to resonate with the client's niche audience. One highlighted their expertise in beauty trends and fitness tips, while the other emphasized the tangible benefits small businesses could gain from their services. We also refined the audience segmentation to target entrepreneurs and small business owners who actively follow beauty and fitness influencers. Ad performance was closely monitored, and adjustments were made in real-time to maximize effectiveness.
The Results
The A/B testing yielded valuable insights and delivered measurable results. Over the 15-day period, the total ad spend amounted to $359.98, resulting in 10 qualified leads. The cost per lead (CPL) was successfully optimized to $36, demonstrating an efficient use of the advertising budget. This approach not only provided the client with a clear understanding of their audience preferences but also set the foundation for future campaigns to drive consistent growth.
Real Results, Proven Impact — See Your Studio Grow with Boutique Gym Growth
At Boutique Gym Growth, we specialize in delivering tailored marketing solutions that drive high-quality leads, boost member engagement, and increase revenue for boutique fitness studios. Our data-driven, results-focused approach has helped countless studios achieve sustainable growth, attract committed members, and stay competitive in the dynamic fitness industry. Discover how we can help you transform your studio’s marketing strategy and achieve your growth goals.
We help small businesses by connecting them with local nano influencers who have authentic, engaged followings. Through our hands-on approach, we provide affordable, community-driven influencer partnerships that boost brand visibility, build trust, and attract dedicated customers—without the cost and complexity of traditional advertising.
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